"The Business War College is fast, flexible, and immediately functional", said Bob Taraschi, partner. "Together with our faculty and business clients, we bring the best minds and most relevant expertise to solve serious brand, portfolio and business issues - and we do it in a finite period of time. By creating, developing and sequencing the activation of real-time, real world strategic scenarios, we target critical competitive, brand and corporate constituencies that focus a firm's unique strengths against its competitors' and markets' most vulnerable weaknesses."

The Business War College is designed to enable companies to quickly assess their objectives in the emerging light of today's reality. The goal is to provide a laser focus to evaluate multiple strategies and tactical alternatives with a single purpose, thereby enabling precisely targeted moves that are at once competitively insulatable and immediately and tangibly effective.

About Kate Newlin Partner, Analyst

Kate is the former president of Faith Popcorn's BrainReserve. An extraordinarily gifted revealer of unmet consumer desires and predictor of the consumer's willingness to pay for what they want, Kate has worked with scores of companies, including: Intel, Games by Apollo, Kitchen Aid, Galoob Electronic Toys, Sharp Electronics, Hasbro, P&G, Kraft, Campbell's Soup, Quaker, Pepsi-Cola, Reckett-Benkeiser, S.C. Johnson, and Heinz - to unearth the power of the underleveraged selling proposition.

Kate is the author of Shopportunity! (Harper-Collins, September 2006), a consumer manifesto for reigniting the thrill of the hunt. Her forthcoming book (Passion Brands, 2009) investigates brands that have forged remarkable consumer partnerships and deconstructs the process through which that level of engagement can be formed.

About Bob Taraschi, Partner, Session Design and Facilitation

Bob is a recognized industry leader in research and branding. For 20 years, Bob has worked with more than 60% of the Fortune 500. His deep professional experience has helped companies establish and strategically extend brands through brand building, positioning and re-positioning efforts, as well as new product and marketing strategy development. He is a board member of the Boston Center of the AK Rice Institute, author of Milestone Ideas, and he has been awarded many international creativity awards, including a Gold Metal from the Pan American Film Festival, the Clio and the One Show. His client experience includes Apple Computer, Kraft Foods, Unisys, the American Red Cross, Dole, Hasbro, Church & Dwight, Honeywell, Heinz, Kitchen Aid, School Specialty and Discovery Networks.

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