|Utah Jazz Choose Txtstation for Mobile Promotions|
|Written by Administrator|
|Tuesday, 24 August 2010 20:12|
The NBA's Utah Jazz and Txtstation Mobile Marketing have announced a three-year partnership which entails the rollout of an extensive mobile marketing campaign. Jazz fans will be able to interact with the team with their mobile phones, both inside the EnergySolutions Arena and while at home watching the television broadcast. Beyond the games themselves, fans will also have the opportunity to join the Utah Jazz Mobile Club and receive periodic text alerts directly to their handset.|
Inside EnergySolutions Arena attendees will be entertained with a variety of mobile promotions on the superscreen. For instance, they will be able to vote for their favorite player, test their basketball knowledge through trivia games, and have the chance to display their text messages and pictures on the video board itself. All promotions will occur in real time thus adding to the excitement of the interaction. A text voting feature will also be inside the Utah Jazz television broadcasts.
Jazz fans will also have the ability to opt-in to the Mobile Club to stay current and receive text alerts with the latest news about the team. They can do so via a text message or a web form on www.utahjazz.com.
"We chose Txtstation because they understand that interactivity is paramount to game-day entertainment. This is also a great way to build our database and activate our sponsors," said Utah Jazz Senior Vice President of Sales and Marketing, Jim Olson.
"We are very excited to be working with the Utah Jazz. This is a testament to the work we have been doing elsewhere and the fact that true fan engagement does matter," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About Txtstation Mobile Marketing: Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and land lines.
Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
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