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| USTA Selects Txtstation As Their Mobile Marketing Provider |
| Written by Administrator |
| Wednesday, 01 September 2010 20:46 |
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The United States Tennis Association (USTA) and Txtstation Mobile Marketing have announced a partnership that will enable tennis fans to interact, via their mobile phones, at this year's U.S. Open. The goal is to enhance the fan experience within Arthur Ashe Stadium by using an array of real-time mobile promotions. Graphics will be displayed and rotated throughout the two week tournament. Concepts will include: • U.S Open Trivia - attendees will be able to test their knowledge of the game and facts from previous tournaments • Fact or Fiction - decide whether a statement is true or false • It Must Be Love - fans will be able to express their reasons for why they love tennis • Song Request - a vote within the stadium will determine what song is played next • Txt-2-Win - send a text message for a chance to win a press room pass for the post-match interview Beyond the initial screen interaction, fans that participate during the first week of action will receive a return message asking if they would like to receive text alerts for ticket specials during the second week. "We are thrilled to bring on Txtstation for this year's tournament. We strive to deliver the ultimate viewing experience for our fans and dynamic mobile interaction is a perfect example of how to take the engagement to the next level," said Phil Green, Senior Director Advanced Media, USTA. "We pride ourselves on delivering value to the premier properties in sports and entertainment and the U.S. Open is no exception. We are proud to announce what promises to be a lasting partnership," said Michael Falato, Vice President of Sales and Business Development for Txtstation. About the USTA: The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com. About Txtstation Mobile Marketing: Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines. Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. http://www.txtstation.com Add this page to your favorite Social Bookmarking websites |
