Boston / New York -- The Newlin Taraschi Partnership announced today the launch of a business process to help brands and portfolios survive and thrive in a challenging marketspace. A unique, two-month process, The Business War College was developed to respond to the emerging disruption and marketplace contraction of today's business environment. It is based on the firm's expertise in working with senior executives and brand teams to upend familiar and basic business models. Now more than ever, the business-as-usual approach is under siege, with unrelenting pressure on margins, growth assumptions, head count and marketing plans. Executives need to make frequent, fast and flexible course corrections: The Business War College brings powerful, Just-in-Time intelligence to bear to solve business's most pressing issues, and to provide real time solutions.