Ambitious rappers over the age of 18 can register on the 1 World Hip Hop Championship Web site (www.WorldHipHopChamp.com) to upload their original 60-second free-style audition. Once registered, contestants will receive a unique keyword with a corresponding URL they can use to self promote and garner votes from their fans. Votes are accepted via text and begin midnight, March 3, 2009 through midnight, April 3, 2009.

"I have such profound respect for rappers. I grew up listening to old school hip hop - the founders of what has made hip hop a thriving music genre," MoTV1 founder, Giorgio Costonis says. "1 World Hip Hop Championship is open to any rapper who wants to enter from a kid in the street to a multiplatinum artist. It's a true gladiator contest with no advantages to rappers who face-off in our ring. This competition is unlike any other, because it also gives contestants the tools to start promoting their talents the instant they upload their video - and show the world what it takes to be the next 1 World Hip Hop Champion."

Ten finalists will be announced on April 3, 2009 and flown, all-expenses paid, to attend the quarter-finals in Chicago, Ill., where they will compete to further their chances to the semi-finals in Las Vegas, Nev., In Las Vegas, four finalists will compete as they move one step closer to the finale in Atlanta, Ga., where the final two contestants will battle head-to head for the coveted 1 World Hip Hop Champion $1 million prize.

QUARTERFINALS:
What: Top Ten Finalists Compete
When: April 11, 2009, MTV2 air date: April 26, 2009
Where: VENUE TBD, Chicago, Ill.

SEMIFINALS:
What: Top Four Finalists Announced and Compete
When: Taping date: May 3, 2009, MTV2 air date: May 17, 2009
Where: VENUE TBD, Las Vegas, Nev.

FINALE:
What: Top Two Finalists Announced and Compete
When: Taping date: May 24, 2009, MTV2 air date: June 7, 2009
Where: VENUE TBD, Atlanta, Ga.

The 1 World Hip Hop Championship is determined solely by the public via texting, available only to North American SMS cell phone carriers. The winner will be announced on Wed, June 24, 2009.

For additional MoTV1 1 World Hip Hop Championship information and contest rules, please visit WorldHipHopChamp.com. For press inquiries, please contact Rachel Nathan, at RNathan@prrbiz.com or call 202.298.2173.

About MoTV1:
MoTV1, Inc., co-founded by Giorgio Costonis and Joe Pignatelli, is the first multi media company that broadcasts hip hop music video content via web, mobile, and traditional cable platforms to create interactive markets for ringtones, downloads, and other lifestyle products.

About 1 World Hip Hop Championship:
1World Hip Hop Championship is a unique competition created by MoTV1 that is the first of its kind in the hip hop world. MoTV1 is treading into untouched waters by offering a national competition for the best rapper to win a $1,000,000 prize.

For contest rules, visit: http://www.worldhiphopchamp.com/rules.html

| More...