"Frustrated with ongoing preventable accidental deaths of young children in spite of concerted efforts from local organizations, a stronger message was vital," says Founder Maggie Brown. "These painful deaths irreparably affect the lives of parents, grandparents, siblings, friends and communities."

The softer and polite "watch your children around water" efforts, although helpful, have fallen short of registering the point with parents that it could happen to their child and to them! Alive Past 5 recommends single parental child supervision around water. Group accountability results in no accountability, followed by tragedy.

After a family member lost a child to SIDS at the same time her daughter was pregnant with her first grandchild, Brown researched child safety products. The company's top item for new parents is a breathing monitor, which sounds an alarm if the baby stops breathing. The technology is here to employ layers of protection that most new parents do not know exists.

Alive Past 5 was founded by entrepreneur, Maggie Brown in January 2009, in Phoenix, Arizona, as an irresistible challenge to drive the gut wrenching child fatality numbers down. The company offers safety advice and products on its website www.AlivePast5.com

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