The new line includes seven boards and their accompanying bindings, all featuring unique designs that capture the beauty of nature. With high-quality construction and carbon-fiber reinforcement for stability, BitchBoards accounts for a woman’s lower center of gravity, smaller feet and need for an ultra-light board. The collection’s complimentary bindings give women high quality snow equipment with different styles and color choices to suit each woman’s own sense of style.

BitchBoards was created by Alex Masterson, a snowboarding enthusiast who became frustrated with the lack of style and selection of snow equipment she saw available to women. “Women’s needs are not being fulfilled in snowboarding,” Masterson says. “Most boards are men’s boards with cutesy graphics and they’re heavy, awkward and hard to control. Add to that the lack of style and many women quit early in the learning process or don’t try at all. We’re hoping to change that.”

Masterson founded BitchBoards in 2006 and aims to create snowboard equipment that not only compliment a woman’s physique, but also satisfy her desire for fashion on the slopes.

The new line includes:
• Lava – a beautiful image of heated lava, oozing fiery oranges and cool blues
• La Fumee – breezy and carefree smoke swirling through the air
• Liquid – abstract and oversized drops of water reflecting a spectrum of color
• Mode – a unique combination of yellow, orange, and green paint
• Couture – beautiful crumpled colored tissue paper makes a strong and bright statement
• Aire – a hot pink graphic is the ultimate in femininity
• Platinum – a new directional twin-tip board designed specifically for the park, featuring sleek lines accented with metallic foil

BitchBoards’ unique designs have been honored with the esteemed ISPO BrandNew Thermolite® Style award and Masterson continues her mission to provide style, quality and performance with BitchBoards’ new line.  For more information, please visit www.bitchboards.com

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